Nowadays, everyone already knows the great impact of social media, and especially on businesses. It’s able to increase brand awareness, engage audiences, generate sales and other. But there are a lot of social media platforms and it probably seems very hard to choose the most effective ones for your business that will be appropriate for your needs and goals, and also justify all the efforts and resources.
So, if you want to make your social media efforts more effective, follow this little guide which will help you to choose the right social media platforms for your business.
Consider your audience
The first step is to identify your target audience and consider what social media platform they are more active. Nothing really matters if your audience is not active on social media, so choosing the right platform where they’re most likely to follow your activity is so important.
Obtain demographics about your audience as different demographics prefer various channels and media platforms. Find the answers to the questions like where does your target audience live or work? Is your target audience young? Do they prefer serious or humorous content? Knowing this will help you narrow down the platforms you should use.
Align with your marketing goals
Some social media platforms are great for achieving brand awareness in a short period of time, some are better for the conversion rate and third ones are the easiest to engage the audience. Clarify what is your purpose and what are your main marketing goals to increase productivity and to achieve them after entering social media platforms.
You’ll need to choose platforms which best suit your goals and objectives, as the platforms itself will help you to achieve your marketing goals by giving the right tools and appropriate metrics. If you sell services online, using Facebook and Instagram would probably be the most effective and right platforms for your business type. Businesses have their marketing goals in terms of industry specifications so the choice of social media platform can be so individual. One platform can work the best for one business, and not so good for another one. So aligning the platform with the marketing goals is essential.
Experiment and measure results
Each social media platform provides its own features, purposes and tools. Take some time and experiment with more social media platforms to be fully aware about every platform’s singularity. Then after measuring results you can clearly determine if one of those platforms is matching your marketing goals and you can fully be integrated into it.
Besides this, measure also the results of your chosen platforms. Analyze which posts performed the best based on your statistics from each social media platform, and use PPC services if needed. Spend some time considering why these posts stood out to your audience and how you can generate engagement on the same platform and others. Consider also the posting time and find the peak time to share your appealing content to your audience.
There are a lot of social media platforms out there with three or four most popular platforms. But if there are some trends on platforms, it doesn’t mean that it’s also matching to your business goals. The purpose is to find the perfect platform whether it’s one or two, and invest your time, resources and energy. So if you want to engage your audience and have the highest conversions, follow this guide and make it easy to find the right platform for your business.