This article discusses why video-based marketing is important for the revenue of your business. Even though video-based marketing tools have become broadly popular in the past few years, a great proportion of businesses have not realised the exact potential of this tool and the benefits of using video in sales as part of marketing campaigns.
This blog presents some critical statistics that will persuade a business to include video-based marketing as part of the marketing processes.
Video drives up to a 157% increase in organic traffic from search results
A video is a powerful tool for delivering your message more engagingly and memorably than text. And with the right video content, you can boost organic traffic from search results by up to 157%.
Hence, for a small business looking to expand its reach and increase revenues, this could be a critical way to improve marketing results. Organic traffic refers to unpaid visitors and is often translated into actual sales for a business.
Video increases your click-through rates by 65%
In a recent study by Animoto, it was shown that videos have a 65% higher click-through rate than text-based content. And when you’re trying to grow your business, you need all the help you can get.
In addition to having higher click-through rates, video is also more likely to be shared on social media (64%) and other websites (54%). It’s also more likely to be shared via email (27%) and mobile devices (22%).
Video accounted for 82% of all internet traffic in 2020
Video is actually the most popular form of content on the internet, and with good reason. It’s engaging, easy to digest, and can be used in a multitude of ways to help your business grow. According to Cisco’s Visual Networking Index (VNI), video accounted for 82% of all internet traffic in 2020.
55% of people actually watch videos online every day
A full 55% of people watch videos online every day. That’s a lot of eyeballs, and if you’re not reaching them with your videos, you’re missing out on a huge opportunity for audience engagement.
Videos are consumed on various devices and platforms; people aren’t just watching them from their desktops anymore. More than 50% of people who use their smartphones to watch videos post their reactions on social media—which means that if you want to stay relevant among your customers, it’s vital that your brand be visible in the world of video content creation.
High retaining percentage (95% against 10% of text)
You’ll be able to communicate complex ideas with ease, including those that are difficult to explain. People retain 95% of the message when watching it in a video compared to 10% when reading it in text.
This is why people often prefer to watch a video of a few seconds rather than reading an article that can take minutes. The effort undertaken to read an article is way more than watching a video, and hence the preference for a video is more.
The statistics discussed in this blog were intriguing and exciting. It simply presents the potential that marketers might be missing by avoiding using video in sales. The opportunities for medium and small businesses are tremendous and can help attain the sales targets.
However, having a well-managed video marketing strategy could require innovation and professional expertise. There are various third parties which can assist a business in attaining such targets by working closely with the unique nature of the business and ensuring a video strategy that suits the business requirements.