Although guest posting is a popular topic in blogging, it has also been valued in other ways. Guest blogging can bring a lot to many different groups on the internet.
It brings you traffic to your site because your content is presented to a new audience. It generates leads and boosts traffic to your site.
Guest posting basically means writing a blog post for another website in your niche.
You can build high-quality backlinks for your website by guest posting.
Step 1: Identify your guest posting goal
It is important to clearly define your goals for guest posting.
You can categorize them as follows:
- Increase website traffic
- Generate Leads
- Boost SEO
- Awareness and visibility for brands
Once you have decided on your goal, you can move on to guest posting.
Step 2: Find guest posting opportunities
You can help by performing an advanced search like
- Keyword+ “Write for Us”
- Digital marketing+ “Write for Us”
- Social media + “Write for Us”
- Pets + “Write for Us”
Search results can provide many opportunities. You have now identified your goal and found the opportunity. Now it is time to move on.
Step 3: Check out the postings of your competitors
You can make a list of your top 10 competitors and then check their links for guest posts.
You can find out more about guest posting opportunities and be added to the site’s list.
This gives you information about the backlinks of your competitors and the posts they have created.
Step 4: Create ideas for guest posting
Use a keyword tool to generate ideas and track the number of searches for that keyword.
Keyword research can be used to determine the search intent of users.
You will need to fill the content gaps on that site.
Consider a novel idea you have that isn’t already on guest blogs. All you need are topics or ideas to guest post.
Step 5: Create your pitch
It’s not about submitting your guest blog and immediately getting published by the publisher.
It is worth creating a compelling pitch for your guest blog.
Locate the right website for your guest blog
You should read all of their guidelines as sometimes bloggers submit blogs and are rejected.
- All their needs can be met
- Make a compelling and simple pitch
- Write a subject line
- Not promotionally, address personally
Step 6: Prepare your post
Make sure you prepare your guest post in a formal way.
You can send them ideas via mail, or you can send them your article by mail to get their attention.
Your article should be ready before you can start writing about the topics that interest you.
Include images in your guest posts to engage users.
Sites accept content up to 2500 words.
Step 7: Follow up and verify results
Guest posting is more than just publishing your post. You must follow these sites and share links to your social media.
You should always check the results to see if it was beneficial.
Keep track of all interactions and traffic/leads generated. You could then guest post on that site again in the future and make your content more visible to a wider audience.
These measurements could include:
- Reference traffic is the measure
- New site visitors
- Social offers
- Changes in the SERP Situation
- Number of new leads
- Numerous brand connections or notices
You can hire a guest posting service in Italy to start planning your next guest blog.