2021 was a difficult year, many companies had to close, others reinvented themselves. For its part, the digital world saw e-commerce sales grow and competition increase due to confinements. The next few months will not be very different, but there is a halo of hope. Knowing the SEO trends for 2022 with Web Positioning Salamanca will allow you to be at the forefront.
Importance of user experience
It is increasingly important that digital marketing agency strategies focus on what the consumer wants and not on search engine robots. Even Google takes search intent into account more than ever, as well as user experience. For this reason, they created their new main web metrics, which join the ones they already had for the page experience ranking factor.
Hence the need for us to put ourselves in the shoes of the consumer when planning SEO optimization tips strategies for 2021. To create content that really serves and is useful to you. And do not publish to seek to position more keywords.
SEO trends for 2021
Staying up to date with SEO trends for 2021 will allow you to outperform the competition and position yourself at the top. But more importantly, get more conversions and leads. This will be reflected in more income for your business?
Focus on the user
People’s search intent is becoming more important. This is not a new concept, we have been talking about it for some time. But every time it is gaining more relevance within the search engines. People use search engines to find answers. You must give them, in a simple and easy-to-digest way. This is achieved with well-written content and knowing your consumers, understanding why and what they are looking for. If a person seeks advice from an expert, the search engine will give him the best results. And it will leave those that lack a good Google EAT.
Guide to increase reach on YouTube
The posts or pages will not be to talk much about your products or the benefits of your company. But to answer questions or problems of the consumer. Besides, considering the user experience, it will be key to have a website that loads fast, is easy to navigate, and shows the first content as soon as possible.
Annoying users with pop-ups or required registrations is increasingly frowned upon. Asking them to give you their email to be able to read a post, or making it difficult to find them or buy from your store is a thing of the past. And when we talk about giving the user quality content, we’re not just referring to the text. Because this is not the only thing that is positioned in Google. You can use videos, podcasts, infographics, whatever is most consumed by your target audience.
Mobile optimization is a must
The use of mobile devices has grown over the years. These are the main tool with which people navigate. Studies show that more than 60% of searches are done by smartphone. Therefore, if your website is not optimized, you could be missing out on many opportunities. With mobile-first indexing, if your website is not optimized for mobile, you will not rank. Some experts say that all SEO will be mobile SEO. Because Google takes into account your mobile site over the desktop one at all times. The easiest way to optimize your website for mobile with WordPress is to use a theme with responsive design. This will adapt to all devices, regardless of screen size.
Long-form content will serve to prove to Google a good EAT (experience, authority, and trust). We are talking about posts over 2,000 words, even 2,500 or 3,000. Although this type of format should only be used if the subject really requires it. That is if the two thousand words are required to explain a topic well. It should not be used just to get to a length to position yourself.
Because if you write too much without saying anything, Google will take it as low-quality content and it will not be positioned anyway. Short content and keyword stuffing are two practices that are frowned upon as well.
Today, your content has a better chance of ranking if it is long and detailed. Always following Google’s quality guidelines, which indicate that you must have the correct information. Not only the content must be of quality. The author has to be an expert on the subject and have authority on their own. Also, both the author and the website must be trustworthy.