Fashion has joined many other industries in looking to the future. Innovation, social responsibility, and sustainability are important aspects of endeavors from houses such as Dolce & Gabbana. Let’s look at five ways that fashion has become more eco-friendly.
- The Movement Toward Faux Fur at Dolce & Gabbana and Elsewhere
Faux fur has replaced or is replacing real fur. Dolce & Gabbana, Neiman Marcus Group, Gucci, Michael Kors, Versace, Stella McCartney, Giorgio Armani, and Tommy Hilfiger are all fashion houses, labels, or designers happily aboard the eco-friendly fur train. Many other companies connected to the fashion world are, too, for example:
- Elle magazine:Banned fur from online and print pages in all of its 45 international editions
- Vogue Scandinavia:Made news for sustainability efforts, which include a fur-free policy
- British Fashion Council:Decided in 2018 to have a fur-free London Fashion Week
- Stockholm Fashion Week:Had a fur-free fashion week in 2020
Even Queen Elizabeth II, one of the biggest fashion icons in the world, stopped using real fur in new outfits starting in 2019. Fake fur has been keeping Her Majesty warm, although she is likely to reuse ceremonial robes and other important garments that have real fur.
Eco-friendly “fur” is gentler on the environment and on animal welfare. It is made of recycled and recyclable materials. Use the Fur Free Retailer website to search for fur-free companies.
- Healthier and More Equitable Working Conditions
More companies are moving away from awful working conditions, staggeringly low pay, and child labor, among other things. Now they advocate for fair wages, health care, and humane treatment for workers.
- The Use of Less Water
Fashion requires quite a bit of water, but it is less these days. Water is necessary to dye and finish virtually all pieces of clothing, especially cotton. However, sustainable fabrics such as organic cotton (versus regular cotton), recycled cotton, linen, and hemp do not need nearly as much water during production.
- Secondhand Trends
Increasing numbers of consumers buy their clothes and accessories secondhand. Sometimes, they do this for eco-awareness and sustainability reasons, to save money, or to buy a top brand at lower prices.
Whatever a consumer’s primary motivator, buying secondhand is environmentally friendly. It reduces water, energy, and carbon emissions. Fewer clothes end up in landfills and incinerators. A similar trend is where consumers rent clothes instead of buying them. The concept of renting is especially good for clothes that someone would wear only once or twice.
- Fewer Harmful Chemicals Used
The process of dyeing, bleaching, and wetting garments can involve as many as 8,000 chemicals. These chemicals can be harmful to the health of farmers, workers, their families, and others, even the very consumers who buy fashions. (On occasion, people’s skin may absorb the chemicals in clothes, which is why it’s good to wash clothes before wearing them.)
Chemical content certification labels identify textile products and accessories that have passed health testing standards for harmful substances. Garments can also get labels for being produced in safe and socially acceptable workplaces and in environmentally-friendly facilities.
Of course, many eco-friendly products lack such labeling because not all companies have the financial resources or time to seek certification. Bigger companies may also have internal compliance guidelines instead of external certification labels.
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- Overall Streamlining
Vogue Scandinavia, mentioned earlier for its fur-free policies, has other environmental aims, for instance, to become carbon negative and remove plastics from packaging. Readers even cannot buy the magazine at newsstands. They are able to buy it only from the online flagship store in restricted quantities.
This is just one example of a company that is overall streamlining its operations to become more environmentally mindful. Many companies or labels mail out fewer catalogs or send them only upon request.
Dolce & Gabbana has a code of ethics covering respect for people, integrity, respect for the environment, health and safety protections, and many other areas. In its respect for the environment section, the company requires employees to follow waste separation policies and pay attention to how they consume energy, water, and paper. Small changes add up.
Explore the Dolce & Gabbana Website
For the latest in modern, bold Italian fashions, check out Dolce & Gabbana online or at one of the many worldwide boutiques. In January 2022, we announced the decision to go fur-free, and we feature garments and accessories in many categories for men, women, and children.
